Wil Fry “Expensive” Swimsuit

Available @ VFILES, Desjgner Wil Fry released a swimsuit with his “Expensive” graphic right in time for the Summer


BBC Spring/Summer 2014 “GIRL” Editorial

BBC joined forces with creative collective BASIS, NY to produce an editorial showcasing their latest Spring/Summer ’14 goods. The editorial features BBC/BGC tees, hoodies, BBC Wealth News Tank and BBC Gravel Tank. Dropping at the NYC flagship and webstore on June 1st.

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Head Over Heels: Sophia Webster

Upcoming UK shoe designer Sophia Webster and former assistant of Nicholas Kirkwood is breathe of fresh air to the crowded & classical shoe game.Since releasing the shoe & accessories line in 2013, Her vibrant prints, lavish multicolored jewels & laser cut embellishments make her pieces hard to miss and give any woman confidence to fill … Continue reading


Nouveau: #1 with a side of DAI

There are those individuals who follow, some who watch doubtingly discouraged and then theres DAI: NYC’s Very style chameleon of sorts. The talented multi-faceted artist was kind enough to let us inside of her creative genius to clear up any misconceptions as well as further explain the extend of her artistry. Its Burger’s world, and … Continue reading


Adidas Originals ZX 700

With pastel hitting the back & tongue & mint dominating the heel & 3stripes logo this pretty calm version of the classic Adidas Originals ZX 700 are making its way to the top of my favorite sneakers list, so ride on over to your local Adidas retailer and make a purchase ladies.


Nike Free Orbit II SP “Cool Grey

free cushioned shoe following the Lunar Orbits hit the streets, the highly anticipated Free Orbit. With a three dimensional geometric pattern on a smokey like grey overall shoes. Available for $200 USD online


Mr.Bathing Ape SPRING/SUMMER 2014

Collection was nicely put together with pieces ranging from blazers to tailored pants. Mr.Bathing Ape,BAPE’s adult oriented line can be purchased online



Download “White Belt” EP HERE “My first Project under my Alter Ego MASTA LEE. It is a short tape composed of 6 tracks all produced by myself as long as engineered , mixed & Mastered. I Live in Santa Monica & focus on making music that makes people happy and turnt Up !!! I often … Continue reading


adidas Originals X TFC SS’ 2014 Collection

With The Farm Company already feeling some type of way about the world cup, teaming up with adidas Original to create a collection was on the top of their list. TFC’s originals prints including vibrant colors on crop tops, track jackets, shorts and even Gazelle’s.


Bape Summer Snapback Collection

Earlier this week Bape released its snapback collection for S 14′ & below are my fav looks, with reaction from previous seasons the shark design snap & camo will sell pretty fast. Caps are now available at Bape stores & retailers worldwide.


RudeBoy Bambino “How i See It”

RudeBoyBambino presents his new single “How I See It” featuring his partner Malo. It sounds dark and gritty listen to how they see it. LISTEN/DOWNLOAD HERE


Melody Ehsani “M.E” Collection

known for excelling in the jewelry area, Melody switches things up and releases an apparel collection. Releasing online on the 27th, you can too look stunning like Aleali with your M.E embazzled tee. A few of my Favs below.



Meet Koen Roetman, a designer in many ways. Roetman is currently living in Holland and below are some of his daily tems, from left to right corresponding with the list. BAPE® x N*E*R*D* T-shirt – Cheapo BAPE® bag that came with the magazine – BAPE® Roadsta x Skateboard P – Keys – 4 albums that … Continue reading


First Look @ Adidas X Topshop

Releasing in stores March 20th, a 20 piece collection from Topshop & Adidas is something to look forward to. “Topshop and Adidas Originals working together is a total celebration of the greatness of fashion and sportswear and how important and influential they are to each other,” said Kate Phelan, a spokesperson for Topshop.



We got a chance to talk with Alyssa, a model living in between NY & Texas, Whose worked with a lot of big names in the industry, Name? Alyssa Neilson One item you cant live without? Cartier jewelry; I wear both the love yellow gold bracelet and ring everyday for good luck and feel naked … Continue reading


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